Your Real Estate website is the hub to the thousands of marketing channels you can have a presence on to market your business.
Your own website is the only place online where you’ll get someone’s full and undivided attention. The problem we have in real estate is that many businesses and agents just don’t care. And it’s a huge missed opportunity.
Many respected industry experts and thought leaders are united on their advice to real estate businesses that there should be more focus on driving traffic from other channels to your own website, rather than letting your listings, profiles, ads and content live on other people’s platforms.
There are two types of real estate websites:
- The ‘fancy online brochure’ (aka: static template website) that is out of date and drives very little traffic and conversion, or,
- The lead generating machine website that drives lots of traffic and opportunities for the sales and property management teams.
Many real estate agency websites look pretty but underperform when it comes to generating more leads, sales and ideal clients. Part of the reason is that many real estate businesses simply aren’t directing people to their own website – they are letting people engage with their business on other channels where there is lots of competition for people’s attention.
If you want to reduce the cost of advertising in your business while increasing your database at the same time, your website will need to be a critical element of your digital marketing strategy in 2020.
Most web designers understand the technology behind building real estate websites but they have little to no experience when it comes to effective digital marketing and selling. Their expertise is in graphic design, not making your website make money.
If you want a trusted team that will give you sound advice, with a track record of results for some of America’s leading real estate brands, contact us to get your new website project underway.