The Business Of Real Estate

How To Get More Leads From Your Open Houses
This is the real estate text message template that pings tens of thousands of cell phones every Saturday. There is a huge missed opportunity for real estate agents who rely on a message template sent from their Real Estate CRM or open home attendee management software.

Headshot Tips For Real Estate Agents
A high-quality Realtor headshot is an essential marketing asset for any real estate professional. In the world of digital marketing, the real estate agent headshot

How Many Real Estate Agents Are In Each State?
Want to know which state has the most Realtors? Here is a list of the number of real estate agents by state.

Words To Enhance Your Real Estate Listing Descriptions
Writing a real estate listing description can be tough. Here are over 700 words that you can use to tell your listing’s story. Creative Listing

How Much Traffic Should My Real Estate Website Get?
In real estate, the number of listings you sell is determined by the number of listings you get. And the number of listings you get

Facebook Messenger Marketing Gets 242% Higher Open-rate Than Email
Real Estate Ads on Facebook face some pretty stiff competition. Email drip campaigns work great, but only a fraction of your messages get read. There

Dynamic Community Pages: Real Estate Website Feature To Boost Your Google Rankings
Dynamic community pages indicate to Google that you are the real estate expert in that area. As Googlebots crawl your website, they pick up on changes,

How to Create a Real Estate Lead Generation Plan
One of the most common mistakes my coaching clients make is that they never take the time to create a diverse real estate lead generation

How to Set Up a Real Estate Facebook Page to Get More Leads
Your real estate agent Facebook page is still one of the most important elements of your brand online. While Facebook’s traffic has taken a small

Real Estate Lead Generation Ideas for 2022
Real estate lead generation is constantly evolving. Many agents are looking for new and innovative real estate lead generation strategies in addition to Facebook advertising.

The Best Real Estate Logos of 2021
As the real estate industry continues to evolve, building a brand that stands out is more important than ever. Great real estate logos are fast

How To Survive In Real Estate
I know many agents who consistently clear seven figures in gross commission income (GCI) annually after only a few years in the business. Their secret? They

Real Estate Farming FAQs
Here are some of the most frequently asked questions (and answers) about real estate farming. Real Estate Farming Frequently Asked Questions Conclusion: Real Estate Farming

Real Estate Hashtags
In this blog post, I’m going to give you the best real estate hashtags to use for your real estate social media posts. I’ll also

Facebook Real Estate Ad Examples
Advertising on Facebook can prove lucrative for your real estate firm, but it’s not without its hurdles. Here’s three Facebook Real Estate Ad Examples where

Digital Accessibility is Coming To CHEM.digital
CHEM.digital is excited to announce a new partnership with AudioEye, the industry-leading digital accessibility provider. Under Title III of the Americans with Disabilities Act, websites

Open House Follow-up Email Templates
The secret to writing follow-up emails that convert is to give leads something they want and make it easy for them to get it from

Handling Real Estate Leads With Bad Phone Numbers
“All my leads have bad phone numbers!” Stop right there! Don’t throw them in the trash just yet. Change your perspective—from “bad leads” to massive opportunities! In

Real Estate Slogans & Real Estate Taglines
Effective real estate slogans and real estate taglines define your brand and communicate your real estate value proposition in four words or fewer. When it

Real Estate Email Marketing ROI $1 Spent Can Generate $38 in Profit
You may have heard that social media marketing is the most effective digital channel for real estate marketing; however, this isn’t really true. Email marketing

What Can I Do to Keep My Business Above Water in Turbulent Times?
The world is finally getting back to normal, but that doesn’t mean the pandemic is over just yet. What it does mean is that you

Tips For Hiring A Real Estate Virtual Assistant
Most producing agents struggle when their business reaches a certain level, and starts plateauing. They can’t figure out how to scale. This is when they

Top Real Estate Video Influencers To Keep Your Eye On
Being one of the top real estate video influencers is based on multiple factors — creativity, expertise, reach, consistency and impact. Many of the video

CMA Videos Are A Game-changer for Generating Listings
Unsolicited Video CMAs The best way to add value to homeowners right now is to provide an updated comparative market analysis (CMA) of their home.

Best Real Estate Blogs For Agents To Read in 2021
I scour a number of real estate blogs every day looking for trending topics, and unique marketing ideas, to share with our clients and readership.

Real Estate Email Marketing Tips For Success
How can you make sure your emails aren’t sent to the trash upon receipt? They need to stand out. Here are a few real estate

Circle Prospecting Tactics That Will Get You More Listings
Circle prospecting is a proven process that can help you grow you real estate business and find new real estate buyers and real estate seller

Real Estate Lead Generation Strategy
When it comes to real estate lead generation strategy, agents often fall into a binary way of thinking. “There are real estate seller leads and

Get More Real Estate Listings in 2021 (3 Focus Areas)
We always want to get more real estate listings, But even more so when we’re in a sellers market and inventory is tight. Here are

Real Estate Seller Lead Ideas
Listings are king in this market. Here are my top real estate lead generation ideas for 2021 that generate real estate seller leads and listings!

SaaS Real Estate Websites Are a Waste of Money in 2021
The SaaS Model For Agent Websites Is Broken! You could own your custom WordPress real estate website fan investment similar to the setup fees for

How To Get Free Real Estate Leads in 2021
An easy way that you can start to generate free real estate leads is by simply creating and optimizing community pages on your website. While

Local Real Estate SEO Domination in 2021
When it kicks in, Local Real Estate SEO is an unbelievable win for your real estate business. This is the day you begin to get

A Recruiting Plan Is Essential to Attracting the Right Agents
If you want to recruit real estate agents to your brokerage, then a real estate recruiting plan is essential to attracting the right agents to

What It Takes To Build A Successful Real Estate Website in 2021
In this article I discuss the features every real estate website needs to be successful in 2021. These include Responsive Design, SEO, IDX, lead generation,

Videos Every Real Estate Agent Should Make in 2021
Here are the videos every real estate agent should make in 2021 Video is the future of real estate sales. Here are the videos that

Real Estate Lead Calling Script: First Call To A New Lead
I’ve mentioned before how important it is to keep on-top of your leads, in terms of follow up. Don’t expect any lead to come back

Real Estate ISA Training 2021 (Tips + Video)
Effectively Training a real estate ISA to handle inbound leads requires a system. It is not as easy as, “Just start calling!” Here are my five key elements to creating a scalable Real Estate ISA sales system:

The Difference Between Branding & Marketing
What I’ve noticed from my years of experience in online marketing is that you probably think branding involves the following: ● Logos, color schemes, and

How to use Facebook for Real Estate Advertising
Facebook can be a powerful lead generation tool for real estate agents and brokers. And that’s understandable. Of Facebook’s billions of active monthly users, more

Create an Instagram Campaign That Will Blow Up Your Brand
Do you want to start an Instagram campaign? To run a successful Instagram campaign, you need to understand how your audience interacts on Instagram. Instagram

Instagram Marketing Mistakes to Avoid at All Costs 2021
There are some rookie Instagram Marketing Mistakes people are making on Instagram. Here are my Instagram marketing tips that can help you avoid them. Since

Instagram Ads: How Much They Cost & How To Use Them 2021
Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its

Facebook Ad Targeting: High-Converting Strategies 2021
Google Ads and Facebook Ads are the two major platforms for advertising online. While Google has its advantages, this article’s focus is on Facebook. Facebook

Facebook Advertising: A Step-by-Step Guide 2021
People suck at making Facebook ads work for them. They don’t truly understand their target audience, so they place ads in the wrong people’s news

The Ultimate Guide To Millennial Marketing 2021
Millennials are a group with many supposed characteristics (lazy, narcissistic, open-minded, supportive). So how do you position millennial marketing? Howe and Strauss said that millennials are

Targeting Baby Boomers With Paid Ads 2021
Targeting baby boomers may seem like an afterthought when you put together the target audience for your paid marketing campaigns, but they still hold a

Targeting Generation X With Paid Ads 2021
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on

Targeting Generation Z With Paid Ads 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can

Pay-Per-Click (PPC) Paid Marketing Explained 2021
Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of

How to Create An About Page For Your Real Estate Website
Your Real Estate Website About page is one of the most important pages on your real estate website. In this article I share with you

A Guide to Google SERPs For Real Estate SEO
The Google SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. Knowing the layout of the

The Best Performing Real Estate Ads of 2021
Are your real estate ads performing? Are they adding to your GCI? You might be getting leads, but are you getting potential buyers? Are your

How to Dominate Google Beat The Competition & in 2021
Google’s algorithm has changed so much this year. Page Experience is next, and there is a big update coming. Here are the 4 steps you

#IWD2021 The History Of Women In Real Estate
Happy International Womens Day, 2021 from myself, and everyone here at CHEM.digital. Here’s a little history of women in real estate. If you didn’t already

Real Estate SEO or Real Estate PPC 2021
With 2021 starting to take shape, we are spending a lot of time talking about real estate SEO (search engine optimization). Specifically, when/if it is

Hashtags for Real Estate 2021
In this Blog, I’m going to walk you through everything you need to know about real estate hastags, in plain English. Additionally, I’ll go over

Generating LinkedIn Real Estate Leads
LinkedIn is designed for business, unlike social media platforms. LinkedIn is a great place to generate real estate leads. Many real estate agents seem to

ADA Compliant Real Estate Website Design
Attorneys have started sending letters to independent brokerages who’s website does not have functionality for people with disabilites. Is your real estate website accessible to

How To Get Real Estate Leads From Instagram
Getting real estate leads from Instagram involves a tricky combination of promotion and relationship building. Here are my tips for growing your real estate brand
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Latest Posts by CHEM.digital

Social Networks For Real Estate Agents That Drive Results
Social media is a critical part of scaling any real estate business. Understanding which social media networks yield results is crucial. So, how do you

How To Get More Leads From Your Open Houses
This is the real estate text message template that pings tens of thousands of cell phones every Saturday. There is a huge missed opportunity for real estate agents who rely on a message template sent from their Real Estate CRM or open home attendee management software.

Funny Real Estate Videos
Looking for some inspiration for your next real estate marketing campaign? Check out some of our latest real estate video masterpieces.

Convert More Real Estate Leads With This Lead Management Strategy
In this article I’ll share with you how to convert more real estate leads by using my effective real estate lead management strategy. Realtors face

Creating A Custom Lead Generation Plan
In the article I’ll show you how to create a custom lead generation plan that fills your pipeline with leads and referrals

Viral Real Estate Blog Ideas For 2022
We manage 100’s of real estate blogs for our clients. Here are our best viral real estate blog ideas to get you started.