The mac daddy of all real estate SEO tips for 2021 is: Invest More Time & Effort into R&D – That’s Ripoff & Duplicate!
Real Estate SEO Tips For 2021: Ripoff & Duplicate – Here’s How:
Okay, I know what you’re thinking. I sell houses, what the heck do I need research and development for? Glad you asked! In this case, R&D does not stand for research and development. It stands for Ripoff & Duplicate.
Yes, you read that right. In 2019 I want you to not only start taking your competition seriously, but to research what they’re doing and do the exact same thing.
Here’s the thing. Unlike say, an algorithm, your competitors marketing is right out there in the open for anyone to see. In fact, if they’re hiding it than chances are it’s NOT working.
R&D For Your Blog
Here’s how to do it. Create a new folder on your desktop or better yet, a Pinterest board, and name it swipe file.
Next, head over to the blogs on Zillow, Trulia, Streeteasy, Curbed, Realtor.com, and any big local brokerages in your farm area.
Now start taking screenshots and putting them in your swipe file. You should also write down blog titles, topics, and when they post, and don’t forget to sign up for their email list!
Finally, head over to a site like Buzzsumo and check out how many social shares their articles are getting. Take the articles that are getting lots of social shares and create your own article using that subject and a similar headline. The trick is to use what digital marketers call the skyscraper technique; that means taking a good article and building on it to take it to the next level.
Real Estate SEO tips for 2021: Use The Skyscraper Technique to Take an Article Idea to The Next Level
For example, maybe you’ll find curb appeal article or first time home buyer articles get the most shares. Check out those articles and see where you can do better. What crucial info are they missing? Is the writing fun and easy to read or boring and stiff?
R&D for Video
Don’t stop with your blog posts! Since video is so hot these days, check out popular videos other agents are making and create one of your own on a similar topic. A great resource for this is BombBomb’s recent list of the top 80 video real estate influencers. Check it out here.
Real Estate SEO Tips For 2021: Why R&D Will Work Better Than Facebook
Simple. Companies like Zillow and Realtor.com spend millions on advertising and content creation. If they’re writing a blog post or creating a video, chances are they have a very good reason for doing it.