Listings are king in this market. Here are my top real estate lead generation ideas for 2021 that generate real estate seller leads and listings!
- Establish connections in local Facebook communities and position yourself as a resource/educator (not a salesperson!)
- Leverage custom real estate seller lead landing pages with contact forms to target seller leads, such as home valuation tools, instant offers, preferred vendors, etc.
- Go classic with sleek print materials. Direct mail is making a comeback, with less competition and increased response rates!
- Create seller-driven content like guides, downloadable PDFs, blogs, videos, and webinars. Content is king, so if you don’t have the time or skills to create content on your own, consider partnering with a freelancer to help you out.
- Throw a house-warming party for a VIP client! Have a client that’s well connected in the community? Offer to throw them a catered happy hour and get your networking game face on.
- Run a re-marketing campaign on Facebook promoting sold listings and re-engaging visitors who browsed your website and left.
- No listings? No Problem: Drive Business with Dynamic Remarketing Ads!
- Seller leads are drawn to agents with a niche market; first homes, 5+ bedrooms, acreage, waterfront properties, luxury, up-and-coming neighborhoods, eco-friendly, etc.
- Expired Listings & FSBOs: A classic recommendation for generating seller leads (because it works).
- Continue to be the real estate educator and call past clients and say, “Good news, your home value went up!” Keep them in the loop on the market and they’ll work with you when they’re ready.
- Freshen up your listing presentation!
- Qualify your buyer leads when they register on your site by asking, “Do you have a home to sell?” Remember, many buyer leads are seller leads as well!
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