Real Estate Lead Generation Strategy

real estate lead generation strategy

When it comes to real estate lead generation strategy, agents often fall into a binary way of thinking. “There are real estate seller leads and there are real estate buyer leads and I need two distinct approaches for each.”

While it is important to be strategic about how you target and nurture buyers and sellers, it’s equally as important to treat all leads for what they are — people.

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SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results

SOCIAL / EMAIL – our team creates epic content that will get shared, get links, and attract traffic back to your website for lead generation.

CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.

Real Estate Lead Generation Strategy

Let’s take a step back and look at the 10,000-foot view. You are building a database filled with people. People who may be looking to buy. People who may have a home to sell. And people who may not be interested at all right now but will be ready to sell in 3-4 years. The average length of homeownership is about 8 years, which may seem lengthy, but
consider the possibilities once you’ve built a database of 1,000 leads. That’s a lot of people cycling out of their home tenure each year. Now imagine a database of 5,000 leads. And 10,000+! You get the picture.

When you’re developing your real estate lead generation strategy for sellers, it’s really just a piece of the whole pie. Your main focus needs to be building a robust database/full pipeline and nurturing those leads flawlessly over time (whether they’re buyers or sellers or both). That is how you grow.

Real estate lead generation strategy targeting tactics for sellers are just the cherry on top of the cake at that point. Schedule a free real estate marketing consultation with me to learn more about real estate marketing strategies you can employ to generate more real estate listings.

Here are the average Gross Commission Income (GCI) numbers relative to the size of a well utilized real estate database:
1-5K = $14.0M $20.4M
1K 5-10K = $30.9M
10-30K = $44.9M
30-50K = $81.4M
50-100K = $124M
100K+ = $220M

Retention & Follow-up With Past Clients

Check out this article: According to NAR’s 2020 Profile of Buyers and Sellers, 89% of sellers said they would rehire their agent. However, only 26% actually did! You should have a real estate lead generation strategy to reconvert past clients when they need to move, and get as many referrals from them as possible.

Let's Grow Your Business

See How We Get You REAL Results.

SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results

SOCIAL / EMAIL – our team creates epic content that will get shared, get links, and attract traffic back to your website for lead generation.

CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.

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