Infographics Are Great Freemium Content. Here is how you can create real estate infographics.
As 2021 is beginning to gain momentum the marketing trend is strongly leaning towards search engine marketing – AKA content marketing. AKA inbound marketing.
A major part of any search engine marketing strategy is lead conversion.
You’re publishing content to your website, people are finding that content on the internet; driving traffic to your site, YAY!
But, when someone is reading about a topic you’ve spent time developing a number of articles about – what’s the next step? How to you make contact with this unknown visitor after they have digested your content? What’s the CTA? (Call-to-Action).
Freemium content is a great way to convert an unknown visitor into a marketing lead.
Freemium content is free content, in terms of dollars – It involves a quid pro quo – Download My Infographic, e-Book, Guide, etc. – In exchange for your contact information.
It’s quite similar to what we do on the IDX side of things. You can search, you can see the search results (list of properties available on the MLS), but if you want to see the details of a home, we’re going to ask you for your information in exchange for access to that page.
Some schools of thought – mainly brokers I speak to – they want to just allow visitors to search their site without any lead capture – thinking someone will reach out if they are interested in a property.
Newsflash – I have a broker that gets 100k hits a month to his website and only about 10 leads a month. He called me to discuss conversions – “what do I need to do to get this traffic to convert?”
Well, Sir, You need to turn on lead capture, right now.
He jumped to 300 leads that week; and has a running averabe of about 1500 leads per month that come in from his website.
The next step was to look at all of the other content on his website and figure out how we could get the consumers of that content to raise their hand too. Infographics were the easy way to do this because you can read the blog article and take the datapoints and bullets out of there and put them in a graphic.
Infographics Are Great Freemium Content to convert the non-homesearch traffic that is arriving at your IDX real estate website.
How to Create Your Own Infographics for Real Estate Quickly & Easily
Here’s what you’ll need:
- A good topic for an infographic. What common question do you get that would make a great infographic? Think about what pain points your buyer and seller leads have and create something to help them.
- A free account or subscription to an online design service like Lucidpress. A subscription allows you to access more templates, images, fonts, and more. It’s a small price to pay for professional-looking infographics.
- An outline of what big ideas you want to share as well as the background information you think your audience needs to know. Remember that long paragraphs will usually be illegible on infographics, so keep your copy as short as possible.
Once you have an idea for an infographic and some data or steps to use, the next step is to sign up for a free account at an online design service.
While Canva is generally considered the easiest to use, most versatile, and is our pick, all the sites below offer slightly different templates, tools, and other bells and whistles you might like better.
Check out this blog: 12 Best Infographic Maker Software Compared (2020)
- Lucidpress – I’d recommend because they have some other tools for real estate marketing such as flyers, postcards, etc.
- Canva – popular right now
- Adobe Spark – we use this internally
Once you have an account set up, choose a template, and start designing your infographic. Remember to keep your text small, but not too small. Otherwise, it will be tough to read on smaller monitors and phones.
Keep images and colors bright and eye-catching – try to make use of contrasting colors. If you’re looking for a color scheme, check out Adobe’s Color Wheel
You want your audience not only to read your infographic, but save it and share it with their friends. Try to hit hot topics, tell a quick story, outline a process. Think bullet points, short lists, data points, and only a couple of sentences where necessary. Remember, this is a visual representatio.
Once you have a design you’re happy with, add your logo and contact information to the bottom and save your infographic as a JPG, PNG, and PDF so you’ve got a few available formats on file to work with.
Remember to save the original in the app’s native file too. This will enable you to come back and edit and update it later if your information changes; or to duplicate to make other versions. The flat PDF or JPG that you export won’t typically be editable.