Those with the most leads win.
Even with the best product in the world, your business is doomed to fail if no one knows about it.
Those with the most leads win. Simple.
If you generate more leads, but have an average product – you still win.
Because lead conversion means revenue. And revenue means more profit.
Here are the three key components needed to generate and service leads:
Your website isn't an extension of your brand—your website is your brand. And we're talking more than logos and colors. Luxury. Professionalism. Sophistication. It all has to be there with every click or swipe. A visitor to your site should understand you and the true value you provide. We can help you get there.
Real estate leads are core to your business, and you need a profitable lead generation strategy to grow your business. If your website isn't generating leads for your business then it is a liability not an asset on your balance sheet.
If you can't measure it; you can't improve it. Each website we build is configured with end-to-end analytics. We track every visitor from their very first engagement all the way through to close of escrow. This allows us to provide a visualization of the customer journey. Additional, this detailed tracking and data analytics allow us to assign a dollar-value to each engagement and measure the results of each piece of content on your website.
Lead Generation Process
Here are the steps of the lead generation process:
First, a visitor discovers your business through one of your marketing channels, such as your website, blog, or social media page, or through
Once on your website, Visitor clicks on your call-to-action (CTA) — an image, button, or message that encourages website visitors to take some sort of action. The visitor is then directed from the CTA to a landing page, which is a web page with a form that is designed to capture lead information in exchange for an offer. Once Visitor fills out the form in exchange for the offer -- Voila! You have a new lead.
Immediately upon receipt of the lead an outbound sales agent and called on the telephone for needs analysis and qualification. This is done automatically by routing the lead through a CRM system and alerting the appropriate party. All call notes are noted and recorded and the lead is placed into a follow-up campaign until contact is made, the lead is disqualified, or qualified, needs identified, and led through to a close by your sales representative.
This is where CRM (Customer Relationship Management) comes in. Your customers journey is only just beginning. Using data points to provide personalized service is key to providing an exceptional experience with your brand leading to satisfaction in their purchase, repeat business, brand evangelism, up-sell, and referral business. Re-selling to an existing customer is far more profitable than having to replace them.
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