How To Create Unique Real Estate Blog Posts For SEO

In this article I explain how you can create unique real estate blog posts for SEO, in about an hour. It’s a technique known as article spinning. I’ll show you how to create blog posts quickly and steer clear of plagurism.

Google ranks content based on it’s uniqueness. If you copy and paste content from another website page (like a blog page), you’re in danger of creating a couple of problems for yourself.

Firstly, you shouldn’t copy content. Copying without citation is plagurism. Second, Google will give you a ZERO for SEO, even a negative mark, for using duplicate content across your site.

Google is smarter than you might imagine. With the latest release of Google’s algorythm update, which is strongly modelled around Core Web Vitals, just presume Google to be reading, ranking, and experiencing website pages like a human.

With that said, I’ve got a great technique that you can use to create unique real estate blog posts for SEO, in about an hour, and steer clear of plagurism. It’s a technique known as article spinning.

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SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results

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CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.

Here’s how to spin an article to create a real estate blog post that will rank highly on Google.

Find an article to spin

Look for some content on the internet that is suitable for your area. You could take a national issue, and make it into a local real estate blog post for SEO.

Google isn’t just looking for a re-written version of the same article. They are looking for a different perspective on the matter, or better for your real estate blog content: A unique local perspective on the topic. Or, how that topic is impacting people locally.

A great unique blog post for SEO might be one like: Highly Rated Airbnbs Within Two Hours of Sacramento, just change out the properties, change out synonyms, remove unnecessary words, change to active voice, split up long sentences, and get on AirBNB to find some properties near you.

This tactic of how to create unique blog posts quickly will save you from major writer’s block. With this method you can put out some great content in about an hour every day.

Here’s how to Create Unique Real Estate Blog Posts for SEO Quickly

1. Use stronger synonyms

The easiest way to rewrite a sentence is to reword it. That means scanning your document for any weak or overused words, then replacing them with better synonyms. This technique will make your writing less repetitive, and more interesting entertaining to read.

All you need is a thesaurus, or a writing assistant like Outwrite that can pick up weak vocabulary automatically. Here are some words to look out for:

Weak WordAlternatives
GoodExcellent, satisfactory, pleasant
BadInferior, poor, deficient
InterestingCompelling, thought-provoking, riveting
ShowPortray, illustrate, demonstrate
UseApply, utilize, employ
FixRestore, revitalize, repair

A word of warning: before you use a synonym, make sure you know what it means first. Using smarter words won’t make you look smarter if you’ve used them incorrectly.

create a unique blog post using synonyms
“Wide variety of” is an example of a unnecessary phrase that could be simplified

2. Remove unnecessary words

The best sentences are short and sweet. So cut out anything that doesn’t need to be there. These may be redundant words (different words that mean the same thing) or filler words that prevent you from getting straight to the point.

Unnecessary WordsExamples
Redundant wordsmerge together, free gift, short summary
Filler wordsjust, basically, really, perhaps
Qualifiersmay, often, possibly, probably

However, if you’re writing an email, be mindful that your shortened message doesn’t come across as curt. Applying a friendly tone and the occasional “please” and “thank you” can help you be assertive without being rude.

3. Change passive voice to active

We’ve talked about passive voice before. It refers to when the subject of a sentence receives the verb action. Using too much passive voice is often discouraged, particularly among those writing marketing copy, because it makes your work wordy and more difficult to read.

A simple way to address this problem is by rewriting a sentence from passive voice into active voice. This means the subject will perform the action instead of receiving it.

Passive Voice: The book was written by Tanja.
Active Voice: Tanja wrote the book.

Passive Voice: A new “Playlists” feature is being launched by TikTok today.
Active Voice: TikTok is launching a new “Playlists” feature today.

Voilà! As you can see, the active sentences are shorter and more direct, but still mean the same thing.

4. Split up long sentences

Really wordy sentences, like this one, are incredibly difficult to read, and will probably lose your reader’s attention if you ramble on for too long without getting to the point.

That sentence was 30 words long. That’s too long according to the Oxford Guide to Plain English, which recommends an average sentence length of 15 to 20 words. Shorter sentences are generally easier to understand, regardless of who your audience is.

If you’re writing for work, use a tool like Outwrite to check your document’s readability score. If it’s below 60, scan for any lengthy sentences that could be broken up (hint: look for unnecessary commas or conjunctions, and replace them with a period).

Here’s an example of how to split one long sentence into three:

Original: The BoomTunes X3 is the best portable speaker on the market, because it has a cylindrical shape, which delivers a balanced 360 degree sound, and it is also completely waterproof, which means you can take it anywhere outdoors.

New: The BoomTunes X3 is the best portable speaker on the market. Its cylindrical shape delivers a balanced 360 degree sound. It is also completely waterproof, so you can take it anywhere outdoors.

The sentence "Want to make your writing easier to understand" is highlighted. A pop up message suggests ways to simplify the sentence.
A paraphrasing tool like Outwrite can suggest ways to rewrite a sentence.

If you’re reading this list and thinking to yourself, “surely there’s a quicker way to do this?”, you would be correct.

Thanks to some powerful AI, you can now use a paraphrasing tool to rewrite your sentences automatically. They can do all sorts of things, like reduce your word count, improve vocabulary, and convert a phrase from passive to active voice.

Don’t Forget To Maximize Your Real Estate Post’s Reach

All of our real estate websites send blog posts to ALL of your social media channels, and out by email. You may be reading this post today because you got in through one of those channels. Additionally, I am published on Google News & Apple News.

Questions?

Questions about your real estate marketing? Schedule a free real estate marketing consultation with my team, and lets have a chat.

Get A Free Consultation

See How We Get You REAL Results.

SEM – Unlock massive amounts of traffic with Search Engine Marketing (SEM) using a combined SEO/PPC strategies with clear ROI. See REAL Results

SOCIAL / EMAIL – our team creates epic content that will get shared, get links, and attract traffic back to your website for lead generation.

CRM – Tie all of your marketing efforts together, track your contacts across all channels, automate follow-up, and measure REAL results.

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