2020 is the year of transformation. It marks the beginning of a new era —one led by risk takers, innovators and visionaries. It is a year where great brands are born, and where established brands transcend.
How will you stand out in 2020? The only way you can truly remain competitive is to transform your brand into something exceptional.
Digital first impressions compound everything about you into one statement: “I choose you.”
Let us help you make 2020 the year everyone knows your name.
Be a conversastion starter even when you’re not in the room.
Every aspect of your company says something about who you are and what you have to offer. Branding includes images, content, marketing, logos, website and other materials that might be used to define a brand in the eyes and minds of its target audiences.
Branding is the first impression your company will have on a prospect. A strong brand is able to express the importance of their drive, products, mission, policies or services to their customer base with good branding.
A company can get increased reach when their employees become advocates for the company. Employees are more likely to work harder and spread a positive message by word-of-mouth recommendation when they are proud to be part of their company. With a clear brand and supportive messaging, employees are more likely to share content and become brand advocates. This drives internal culture and gives employees a common message they can rally around.
Great branding can make it easier for employees to do their jobs. With a clear company message and personality, branding makes the job of the marketing and advertising teams easier by providing a backbone for their efforts. Strong branding and content will establish materials that could be used by the sales and advertising team to support customer needs and improve the draw for new leads.
Great branding makes a company more desirable to its target audience. A company like Starbucks or Apple is more valuable because of branding alone. While a product or service is important, it is the brand that makes the company stand out from the other companies in its industry. Good branding focuses on “why” a company does what it does. If your company can present a solid case for why you are doing what you do, then your customer base is more likely to pay top-dollar for it.
Loyal customers are more valuable, since your company only has to pay to gain the lead and get them through the sales funnel once. Great branding makes customers want to remain with the company and then tell others about their experience. Customer advocates are the most valuable marketing tools your company can use to change minds and persuade leads.