Most real estate agents are burning cash on Facebook with little-to-no ROI. They tell their clients they “do” social media advertising but, for the most...
CMA Videos Are A Game-changer for Generating Listings
Unsolicited Video CMAs The best way to add value to homeowners right now is to provide an updated comparative market analysis (CMA) of their home....
Using Bluetooth Beacons For Real Estate
Real estate is one of those transforming industries that has recently picked up great interest in Bluetooth beacon-based marketing for boosting customer experience. With increasing...
What is Circle Prospecting Real Estate?
Circle prospecting in real estate is an effective marketing strategy that involves contacting homeowners in a radius from a most recent sale or listing in...
Circle Prospecting Tactics That Will Get You More Listings
Circle prospecting is a proven process that can help you grow you real estate business and find new real estate buyers and real estate seller...
What is Digital Farming? + How To Build A Digital Farm
Digital farming for real estate begins with an email list of owners in a particular neighborhood that allows us to reach out to those people...
Real Estate Lead Generation Strategy
When it comes to real estate lead generation strategy, agents often fall into a binary way of thinking. “There are real estate seller leads and...
Get More Real Estate Listings in 2021 (3 Focus Areas)
We always want to get more real estate listings, But even more so when we're in a sellers market and inventory is tight. Here are...
Real Estate Seller Lead Ideas
Listings are king in this market. Here are my top real estate lead generation ideas for 2021 that generate real estate seller leads and listings!...
How To Get Free Real Estate Leads in 2021
An easy way that you can start to generate free real estate leads is by simply creating and optimizing community pages on your website. While...
Local Real Estate SEO Domination in 2021
When it kicks in, Local Real Estate SEO is an unbelievable win for your real estate business. This is the day you begin to get...
What It Takes To Build A Successful Real Estate Website in 2021
In this article I discuss the features every real estate website needs to be successful in 2021. These include Responsive Design, SEO, IDX, lead generation,...
Real Estate Lead Calling Script: First Call To A New Lead
I've mentioned before how important it is to keep on-top of your leads, in terms of follow up. Don't expect any lead to come back...
How To Revive Dying Real Estate Leads
The thrill of cultivating a lead can easily be flattened if that lead suddenly becomes cold. It can leave a real estate agent or real...
Real Estate ISA Training 2021 (Tips + Video)
Effectively Training a real estate ISA to handle inbound leads requires a system. It is not as easy as, "Just start calling!" Here are my...
How to use Facebook for Real Estate Advertising
Facebook can be a powerful lead generation tool for real estate agents and brokers. And that’s understandable. Of Facebook’s billions of active monthly users, more...
Create an Instagram Campaign That Will Blow Up Your Brand
Do you want to start an Instagram campaign? To run a successful Instagram campaign, you need to understand how your audience interacts on Instagram. Instagram...
Instagram Marketing Mistakes to Avoid at All Costs 2021
There are some rookie Instagram Marketing Mistakes people are making on Instagram. Here are my Instagram marketing tips that can help you avoid them. Since...
Instagram Ads: How Much They Cost & How To Use Them 2021
Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its...
Facebook Ad Targeting: High-Converting Strategies 2021
Google Ads and Facebook Ads are the two major platforms for advertising online. While Google has its advantages, this article’s focus is on Facebook. Facebook...
Facebook Advertising: A Step-by-Step Guide 2021
People suck at making Facebook ads work for them. They don’t truly understand their target audience, so they place ads in the wrong people’s news...
The Ultimate Guide To Millennial Marketing 2021
Millennials are a group with many supposed characteristics (lazy, narcissistic, open-minded, supportive). So how do you position millennial marketing? Howe and Strauss said that millennials are...
Targeting Generation X With Paid Ads 2021
Finding new audiences to target is a constant challenge for marketers. If you’ve never tried marketing for Generation X, you could be missing out on...
Targeting Generation Z With Paid Ads 2021
Because the oldest Gen Zers are reaching an age where they can make their own purchasing decisions, you have a whole new audience you can...
Pay-Per-Click (PPC) Paid Marketing Explained 2021
Your brand has the power to reach millions of people around the world, and it only takes a few minutes to do. The power of...
How We Use Live Chat Buttons To Give Visitors Instant Answers
Use Live Chat Buttons For Real Estate Websites To Give Visitors Instant Answers For leads that want to talk to you right away, but don’t...
How to Create An About Page For Your Real Estate Website
Your Real Estate Website About page is one of the most important pages on your real estate website. In this article I share with you...
A Guide to Google SERPs For Real Estate SEO
The Google SERPs (search engine results pages) are the listings you see whenever you type a query into a search engine. Knowing the layout of the...
Facebook Messenger Marketing For Real Estate
Your real estate ads on Facebook face some pretty stiff competition. Email drip campaigns work great, but you’re still only getting a fraction of your...
The Best Performing Real Estate Ads of 2021
Are your real estate ads performing? Are they adding to your GCI? You might be getting leads, but are you getting potential buyers? Are your...
How to Dominate Google Beat The Competition & in 2021
Google's algorithm has changed so much this year. Page Experience is next, and there is a big update coming. Here are the 4 steps you...
Real Estate SEO or Real Estate PPC 2021
With 2021 starting to take shape, we are spending a lot of time talking about real estate SEO (search engine optimization). Specifically, when/if it is...
Hashtags for Real Estate 2021
In this Blog, I'm going to walk you through everything you need to know about real estate hastags, in plain English. Additionally, I'll go over...
Generating LinkedIn Real Estate Leads
LinkedIn is designed for business, unlike social media platforms. LinkedIn is a great place to generate real estate leads. Many real estate agents seem to...
How To Get Real Estate Leads From Instagram
Getting real estate leads from Instagram involves a tricky combination of promotion and relationship building. Here are my tips for growing your real estate brand...
Real Estate Social Media 2021: Your Best Year Yet!
Here's where to start with real estate social media and how you can stay consistent while growing your reach to make 2021 your best social...
Getting Real Estate Clients in 2021
Here are the top ways real estate agents got clients in 2020 and how they plan to get real estate clients in 2021. Getting Real...
Scripts For Real Estate Leads: Calling & Converting in 2021
When you're calling real estate leads, how many times have you been hung up on? Here are the best scripts for calling real estate leads,...
Real Estate Infographics: Creating Infographics For Real Estate
Infographics Are Great Freemium Content. Here is how you can create real estate infographics. As 2021 is beginning to gain momentum the marketing trend is...
Real Estate Text Messaging Scripts
In this article I am giving you real estate text messaging scripts that work. Getting leads to raise their hands via texts is as simple...
Don’t “Buy” A Real Estate Website You Don’t Own
Your Real Estate Website is a big part of your business; an asset to your business. Each page of your website adds value to your...
Generate Real Estate Leads Using Automated Text Message Marketing
Did you know that text messages have a whopping 97% open rate comparedto 20% for emails? The only problem is that tapping out individual texts...
Real Estate Leads From Facebook Messenger Ads
There’s a problem with traditional forms of lead generation―there are too many steps. Each step in the process is an opportunity for a lead to...
Generate Real Estate Seller Leads
Market your listing skills with home valuation landings pages to generate qualified real estate seller leads and nurture them with automated follow-up. Accurately valuing homes...
Real Estate Landing Pages That Convert
Your Website Homepage Isn’t Enough: You Need Real Estate Landing Pages Have you looked at your Facebook or Google analytics for the ads you’re running...
