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Common Real Estate Questions

Here are a list of the most common real estate questions. These are the top 52 questions that a customer who is actually interested in buying, selling, or investing in real estate may have. One for each week of the year. Answer them in your weekly blog. post or email...

Real Estate Email Marketing Templates

Email marketing in real estate is an effective. However, you may not be seeing the results from your email campaign that you feel you should. The problem is likely that your customers are receiving the “marketing” but not the “message.” After coaching agents for the past 11 years, I’ve noticed...

Designing A Real Estate Brand 2020

As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions. 1. Who do you want to reach?  If you chase two rabbits, you’ll catch neither. This...

Starting A Real Estate Podcast

If you're a real estate agent, starting a real estate podcast could be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one: A podcast can be a great...

Creating A Real Estate Billboard Campaign: Best Practices

Here are some best practices for creating a real estate billboard campaign: The fewer the words, the better: Considering that people are on the move when they read billboards, allot for about six seconds of reading time; that’s the industry average for reading a billboard. So, six words is about the...

Do Real Estate Billboards Work?

Do real estate billboards work? Yes, they do, if you follow these rules: Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly According to a report released by the Outdoor Advertising Association of America...

Reputation Management Tools For Realtors

Hopefully, everyone understands why the need to monitor their online reputation is obvious. Every business — and in today’s world, every personality — needs to be aware of what is being said about them online. But how do you do that? Who has time to slog across the internet, looking...

Monitoring Your Real Estate Brand

In today’s online world, it seems there are stories every week about an agent getting fired, losing it on video or saying something questionable online. The internet works at warp speed, and it’s a place where people talk. A lot. You know what they are talking about? Their experiences, their trials...

A/B Testing For Real Estate Websites

The growth of your real estate business means more engagement and increased sales. However, to achieve your goals, you’ll need to optimize your marketing campaigns. WordPress A/B testing plugins make it easier for you to run experiments on your website. These tools can pinpoint ways to improve your traffic and...

Golden Backlink Sources for Realtors

Want to grow your websites traffic? You need backlinks. There are 10 Real Estate SEO Backlink Sources here for you to exploit! Real Estate SEO Backlink Sources To Win On Google: What’s the biggest difference between real estate websites that are getting traffic from Google and those that aren’t? It is...

SEO for Realtors

Want more search engine traffic to your website? This guide will give you a step-by-step directions that yield growth. Real Estate SEO for Realtors There is quite a bit of misinformation out there when it comes to SEO shortcuts and ‘cheats’. Because of this, SEO is largely misunderstood by Realtors....

The Principals Of Website Design For Real Estate in 2020

Design is by no means an exact science. However, there are many useful principles and rules-of-thumb that can help make your projects better in terms of both usability and aesthetics. In this article, we’ll explain what design principles are and why you should know them. Following the principles of website...

Real Estate Leads From Facebook Messenger Ads

There’s a problem with traditional forms of lead generation―there are too many steps. Each step in the process is an opportunity for a lead to lose interest orotherwise drop out of the lead generation process. Contrast that with Facebook Messenger ads, where an individual has the option of starting a...

Single Property Websites – Are they worth it?

One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport...

Why The Most Human Agent Wins

Real estate agents love putting their face on things. Billboards, signboards, postcards, the sign at the local swim club. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers expectations have. A LOT. “The businesses of the past were built on...

Preparing Your Real Estate Business For A Buyers Market

Many real estate markets across the country are about to experience a major shift. We’ve been basking in the glow of a seller’s market for at least five years, and most economists predict the COVID-19 global health crisis and the following economic uncertainty will almost certainly lead to a shift...

The Essential Marketing Tools Real Estate Agents Need

We've compilied a list of the essential tools real estate agents need. The below Social Media Management Tool for Real Estate Agent While most agents understand just how important social media is to their marketing efforts in 2020, few of them actually use social media effectively. Sure, they tweet up...

How To Do A Successful Virtual Open House

5 Rules for How To Do A Successful Virtual Open House Here are our 5 fules for how to do a successful virtual open house: 1. Change Your Signage to Promote Your Virtual Open House Micheal Lafido, Chicago Broker, Founder of Luxury Listing Specialist Certification (LUXE) Over in Chicago, luxury...

Types of Video For Real Estate Agents

For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a real estate agent, your real estate videos are no different. Everybody’s making them, but almost no one is making them right. That’s why we’re going to cover some...

Real Estate Farming

Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people...

What is an IDX Website?

An IDX website is any website that receives a feed of fresh listings from your MLS through a third party IDX provider. Generally speaking, third party IDX providers update their MLS listings every 15 minutes. That means that an IDX website will have listings that are just as fresh as...

How to Create A Real Estate Farm Marketing Strategy

Here are the four most important things you have to remember when communicating with your farm area. 1. Every Message Must Provide Value First and foremost, every message you send must provide some sort of value to the people who are reading it. It doesn’t have to be the same...

How Much Does Real Estate Farming Cost?

There’s definitely an upfront cost to effective real estate farming, but the returns on your farm will pay for the investment many times over if you can stick with it. Here’s the typical annual cost for a real estate farming operation with 250 homes in it. Annual Real Estate Farm...

Why Real Estate Farming Is Effective

Geographic farming is a powerful approach to lead prospecting because it zeros in on your audience and forces you to laser focus your marketing message. Rather than trying to be all things to all buyers and sellers, a real estate agent who farms knows more about who they’re targeting messages...

How to Start a Real Estate Brokerage

If you want to learn how to start a real estate brokerage in 2020, you could do worse than learn from Jeff. Jeff (not his real name) was a Brooklyn kid who managed to grow a literal mom-and-pop brokerage in Williamsburg to a small empire he sold to NRT for...

Naming Your Real Estate Company

For a lot of brokerages out there, branding and naming your real estate seems like an afterthought finished in the car in between appointments and designed to be as bland and generic as possible… Another boring task to just get out of the way so you can get back to...

Most Realtors Are Burning Money On Facebook Advertising

They tell their clients they “do” social media advertising but, for the most part, that simply means they ‘boost’ a post from their Facebook page for a measly $15-$30 that might achieve a small amount of reach, but zero conversion. Tech-savvy agents are using Facebook Ads Manager to target their...

Real Estate Website Design Trends for 2020

Real Estate Website Design Trends are constantly evolving. Here are the real estate web design trends that will dominate in 2020.This includes current peaking trends and new trends that have recently emerged. Real Estate website design trends that will not change Mobile-first Now it’s official: there are more people browsing...

What Is A Real Estate ISA?

A Real Estate ISA is an Inside Sales Agent. The Real Estate Inside Sales Agent (ISA) model is a popular way to structure a team for lead follow-up. The Inside Sales Agent goes by many names. From phone animals to call crushers, whatever you call them, they play a key...

Use A Real Estate CRM To Gain Competative Advantages

Anything they can do, you can do better, with your Real Estate CRM system (customer relationship management) & Real Estate CRM tools. Using A Real Estate CRM Can Gain You Many Competative Advatage There are several types of real estate agents in real estate busines. If you’re in a populated...

Real Estate CRM Features

A solid Real Estate CRM with all of the features you need to operate should be at the heart of your real estate business. Here are the Real Estate CRM features you should look for. Real Estate Agent & Brokers across everywherer are reflecting internally on their business and asking...

Real Estate CRM with Text Messaging

iMax Real Estate CRM with Text Messaging is arguably the best on the market in regards to price and features. Drip Text, Video, Email; Dialer,.and More. iMaxCRM Real Estate CRM Standard Features: Automated Lead Capture - Automatically import the leads from 100’s of lead generation websites like Zillow, FlexMLS, IDXBroker...

Constant Contact or Mailchimp for Real Estate?

Wondering whether to use Constant Contact or Mailchimp for your real estate email marketing? The two biggest players that provide email marketing software that works for real estate agents in 2020 are Constant Contact and Mailchimp.The differences between the two aren’t all that big, so go with whichever works best...

Real Estate Email Marketing

Real Estate Email Marketing is a strategy that requires commitment When developing a real estate email marketing strategy it is important for real estate agents to stand out by providing interesting and relevant content (that isn’t just about new listings) that their audiance/sphere will actually read. Here are some real...

Real Estate Agent Bio Template

Your real estate agent bio is a fluid document Your real estate agent bio is a fluid document that should evolve with your career. It should be revisited at least annually. Your real estate agent bio, like your website, is a fluid document that should evolve with your career.It should...

Can I Edit My Own Website?

Can I edit my own website? This is the most frequent question we are asked by new and prospective clients. The answer is yes! All CHEM.digital websites are built on WordPress. We include a license for Elementor Pro - the best page builder for WordPress available. This allows you to...

Keller Williams Is Losing Agents

Keller Williams Is Losing Agents. For 4 Consecutive Months according to an internal trend report. Keller Williams is losing agents. According to an internal trend report, Keller WIlliams has lost agents for 4 consecutive months. The agent count at Keller Williams is revealed to have decreased over the past four...

Keller Williams Profit Share Program

Keller Williams Profit Share Program to end for defectors. Keller Williams Profit Share Program to end. Associate Defectors will no longer receive payments from the lifelong Keller Williams Profit Share Program Keller Williams associates that jump ship to a competitor will no longer be able to receive profit shares from...

Keller Willliams’ Commission Structure

Keller Willliams' Commission Structure is determined by the market center. Keller Willliams' Commission Structure is determined by the market center. Each market has different home values and different commission "Caps.". The profit sharing program is also controlled at the market center level - with some financial trickery. similar to Keller...

Real Estate Tech Terms

Real Estate Tech Terms Every Real Estate Agent Should Know: The real estate tech terms that every real estate agent should know as as technology continues to change the way the industry operates. Brokers and agents have to be ready to shift when consumers do, and part of that is...

How To Recruit Real Estate Agents

How to recruit real estate agents: Here are 10 the essential factors of how to recruit real estate agents. If you've been wondering how to recruit real estate agents keep these 10 factors in mind as you start recruiting real estate agents and associate brokers to your real estate brokerage...

How Much Monday Do You Waste?

How much money or opportunity cost to you waste each day? Coffee Run $1,277: What you would save annually if you didn’t spend $3.50 daily on coffee. Actually cost you $8.90 per day. $85,305: What you would earn over 30 years if you instead invested the money monthly and earned...

How Real Estate Brokerages Can Tackle Digital Marketing

We all know real estate agents should be advertising online. It’s key to building brand awareness, generating leads, promoting their listings, and gaining recognition as a top agent. As a brokerage, you also want to continually market your business in a way that will reach the masses and position you...

How to Compete with Big Signing Bonuses

The competition is heating up in real estate. Inventory is tight, agents are competitive, and brokerages are desperately trying to recruit. With a new generation of agents in the real estate world, the way in which successful brokerages approach recruiting has taken a significant turn. Companies, such as Compass, have...

Recruit and Retain Real Estate Agents with More Than %’s

The market is competitive. No, not just the housing market, but the job market for real estate agents as well. More than ever, agents are being sought out and recruited by brokerages trying to swoop up market share and some are even going to greater lengths as offering massive signing...

Recruiting questions team leaders should ask

If you lead a culture-forward team that derives its strength from team-building, it isn’t enough to recruit new agents based solely on their sales numbers. Enlisting the wrong recruit — maybe someone who is aggressively obnoxious or irritatingly clueless — could drag down team morale, damage your brand and even...

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