Blog

Do You Hate WordPress?

Is WordPress the platform upon which to build a real estate website? In this article we discuss the WordPress Pros and Cons for building a Real Estate Website. One of the most common misconceptions about WordPress is that it's not the best platform upon which to build a real estate website. In this article we discuss the WordPress Pros and Cons/ In reality, there isn't really any evidence to support an argument for why WordPress is not the best platform for real estate website design. Massive Multi-national companies use WordPress! Which Well Known Companies Use WordPress? One of the common...

Real Estate Website Community Guides (SEO Tips)

Explore how to make your real estate website community guides and neighborhood assets professional and personable. When it comes to helping your clients find the perfect neighborhood for them, it’s helpful to create real estate website community guides. Community guides provide insightful information into a neighborhood. These guides can provide vital data such as pricing, architectural styles, and demographics, but they’re also a great tool to introduce a fun and personal side of your community. What are the best places to dine? Where should you go to spend a day outside? How walkable is the community? Community guides can help...

How Real Estate SEO Works In 2020

How Real Estate SEO works in 2020 is a lot different than a lot of what you read online. This article give you some 2020 insight into how seo works. The concept of: Get a website, integrate your listings, sprinkle some social media posts here and there and wait for the traffic to flood in is going to have you sorely dissapointed. How Real Estate SEO Works In 2020 Today, how real estate SEO works is a far cry from what it used to be when real estate agents were just starting to move their lead generation and property promotion...

Don’t “Buy” A Real Estate Website You Don’t Own

Your Real Estate Website is a big part of your business; an asset to your business. Each page of your website adds value to your real estate business every time it is attributed to the acquisition of a new customer. As such, you should own your real estate website, it's content, and images. You Should Own Your Real Estate Website Each page of your website adds value to your real estate business every time it is attributed to the acquisition of a new customer. Coldwell Banker, Keller Williams, or Zillow don't lease their websites, do they? Templated website systems are...

Posting Video On Your Real Estate Blog (Tips + Video)

Embedding videos on your blog post is a great way to attract readership and conversion. However, using video to its fullest potential involves more work than slapping an embed code on an otherwise empty post. Here are four common mistakes we’ve seen along with some tips to help ensure that you make the most out of a video on your blog post. https://youtu.be/JbuKoNxjIDE CHEM.digital - Vlog about the Blog - Posting Video On Your Real Estate Blog (Tips + Video) 1) No Indication That There is a Video in the Post You should let your readers know right away that...

Starting A Real Estate Podcast

If you're a real estate agent, starting a real estate podcast could be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one: A podcast can be a great platform to generate brand awareness and client engagement. Not only does it help showcase your latest work and passions in a new avenue, it also invites your network to follow along any time and from any place — which results in greater exposure and more genuine connections. If you’re a...

Designing A Real Estate Brand 2021

As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions. 1. Who do you want to reach?  If you chase two rabbits, you’ll catch neither. This is often what most people get wrong with their brand.  You want to serve everyone, and you believe that everyone can benefit from you and your services. So, you create a brand that tries to play to all groups of people. However, it doesn’t work like that.  You need to...

Real Estate SEO Tips

The mac daddy of all real estate SEO tips is: Invest More Time & Effort into R&D - That's Ripoff & Duplicate! Real Estate SEO Tips: Ripoff & Duplicate - Here's How: Okay, I know what you’re thinking. I sell houses, what the heck do I need research and development for? Glad you asked! In this case, R&D does not stand for research and development. It stands for Ripoff & Duplicate. Yes, you read that right. In 2019 I want you to not only start taking your competition seriously, but to research what they’re doing and do the exact same...

Ideas For Real Estate Blog Posts

Stuck for ideas for your real estate blog posts? Need some real estate blog ideas to rank on Google, go viral on social media, and actually generate some leads? Well, you’ve come to the right place. Here are some ideas for real estate blog posts you can use over the next few months. 1. Affordable Curb Appeal Ideas for Your Local Market Format: List postDifficulty level: EasyExample title: “11 Affordable Curb Appeal Ideas for [Your Farm Area] Homes”Potential partners: Landscapers, home stagers, contractors Curb appeal is one of those things that most homeowners don’t quite understand. They THINK they do,...

Social Media Planning For Real Estate Agents 2021

Have you started thinking about your social media planning for real estate in 2021? Now is the time to start creating a social media plan for your real estate business. Social Media Planning For Real Estate Agents 2021 The first step — and one of the most crucial — is to create a social media content plan. Let’s start by talking about the basics of what content is, what it does and the forms it can potentially take. Content is a vehicle that not only tells your story but also expresses your brand. It tells the tale of what it’s like...

What Is IDX (Internet Data Exchange)?

IDX stands for Internet Data Exchange. IDX is the technology; that, in the most basic of explanations, powers the home search functionality on your real estate website by providing the technology and access to your the databases of MLS’s in which you subscribe. The purpose of having IDX on your website is providing your visitors a great user experience and lead capture. The choice of your IDX provider can have a huge impact on how much of your traffic converts into leads. Internet Data Exchange, or IDX, is a term coined by the real estate industry that describes the exchange...

Real Estate Slogans

A great real estate slogan can help set you apart from the when it comes to personal or team branding. Real estate slogans are the summation of your value in four words or less. The amazingly talented agents, teams, and brokerages on this list have some of the best real estate slogans and taglines for 2020. Take heed, and use these as inspiration and come up with the best real estate slogan for 2021 for your real estate business! 1. ‘Client Focused. Results Driven.™’ Dolly Lenz In the world of New York City real estate, Dolly Lenz stands alone. Sure,...

Real Estate Marketing Tips for 2020/2021

The real estate industry has had some interesting ups and down over the past decade - NAR (National Association of Realtors) membership hit its all-time high back in 2006 with 1,357,000 realtors before dropping dramatically with the housing financial crisis. However, since its rock bottom in 2012 (with 999,000 members), it has been steadily increasing, and with nearly 1,100,000 members in 2014, the competition among realtors is heating up. The competition is fierce, and these days you’ll need expert online and offline marketing skills to set yourself apart from the pack. While real estate agents are still key in the...

Seller Leads Landing Pages (12 Free Pages)

We've built you 12 real estate seller leads landing pages. The best part is these real estate seller leads landing pages are FREE! They include 6 free home valuation landing page designs and 6 nearby home sale real estate landing page designs. Seller Leads Home Valuation Landing Pages Free Sold Home Notification Seller Leads Landing Pages Real Estate Landing Pages Real estate landing pages are one of several key real estate digital marketing tools every agent should have. They capture leads for agents by collecting contact information through listing-focused single web pages. Typically, Landing pages generally offer free content or...

Hiring A Real Estate ISA (tips)

Hiring A Real Estate ISA Today it seems like every real estate agent who generates leads is looking at hiring a real estate ISA (inside sales agent) to call and manage their leads for them. Seems like an easy enough concept, right? Just find someone to call leads and set appointments for you. Unfortunately, as too many agents learn the hard way, it’s not that easy. Almost every real estate agent who generates leads is looking at hiring a real estate ISA (inside sales agent). Here are some hiring tips. 1. Make Sure You’ve Done the Job Yourself Hiring a...

Real Estate Website SEO (Complete 2021 Guide)

Real Estate Website SEO (Search Engine Optimization) can be understood in a very simple way. You use things on your website and off your website to inform Google what your website is about. The better you do these two things; the more search visitors Google gives your website. You can do things on your website to boost your presence. These real estate tips are related to on-site indicators. By “On-page” I’m talking about the things you control on your website like pages, blog posts, links, and text.On-page or on-site Real Estate Website SEO is very important. On-page or on-site Real...

Renting vs. Owning Your Real Estate Website

Renting vs. Owning Your Real Estate Website is not just about the visuals. If you own your website, you also own your data, content, and marketing. When it comes to your real estate website, you must stop thinking of costs and start thinking of value because that is what site ownership brings to the table. Here's A Discussion I Had With Kurt Uhlir @ Showcase IDX about our Real Estate SEO Websites https://youtu.be/eAIfI4PJwvI Renting vs. Owning Your Real Estate Website: What’s the difference? What it’s like to rent a site When you rent a site from a third party provider...

Real Estate IDX Guide 2020 (Everything You Need To Know)

As a real estate agent, here’s our real estate IDX guide containg everything you need to know about Real Estate IDX integration and how to implement it on an existing site. For most agents, the internet plays a major role in lead generation. According to the National Association of Realtors (NAR), 42% of buyers start their search online while 92% of sellers list their homes in the Multiple Listing Service (MLS). But how do you divert potential clients to your real estate site? And more importantly, how do you keep them on your page? The answer is IDX integration, a...

Common Real Estate Marketing Questions 2020 (Answered)

In developing marketing materials, and effectively answering real esate common marketing questions, or justifying an action, or real esatate marketing execution (using facts) we look up a lot of statistics for our clients. Here is a list of some of the most common real estate marketing questions we've received, and answered in 2020. Comon Real Estate Marketing Questions 2020: How much is drone photography used in real esate? It is estimated that more than one out of every five commercial drone shoots will be for real estate purposes. What percentage of homeowners use a Realtor or Real Estate Agent? 73%...

Real Estate IDX

Real Estate IDX Explained Real Estate IDX is actually a protocol that came about to further the concept of cooperating broker compensation through allowing members of the same MLS Board to advertise each-others listings on the internet. Cooperating Broker compensation where the listing agent (seller's agent) agrees to pay the selling agent (buyer's agent) an amount of commission (a flat fee, or percentage), upon the closing of a real estate sale - should the cooperating agent bring the buyer to the closing table. Where there is the flow of money there is a flow of data.Stu Hill Real Estate IDX...

Best Real Estate Website Designs (2020)

You need a great website if you want to even have a chance of dominating your market. Here are the best real estate website designs of 2020. Competition for leads online will only get fiercer in 2021. That means you need a great looking website if you want to even have a chance of dominating your farm area. Have you ever wondered how your personal real estate agent website stacks against the top 25 agents on the Real Trends 500? Well, wonder no more. To see how the masters of the real estate universe roll online, we decided to take...

Best Real Estate Marketing Techniques For 2021

Here are The Best Real Estate Marketing Techniques For 2021 (you'll note that none are Facebook) Here are the Best Real Estate Marketing Techniques For 2021 (you'll note that none are Facebook) 1. Market Yourself on the World’s Biggest Real Estate Website You don’t have to reinvent the wheel to 10x your business in 2019: The world’s largest real estate website has only gotten bigger…   See that guy in the middle there? The one with the huge smile on his face? That’s Luke Monroe, Managing Broker for Kendrick Realty. He’s smiling because he grew his brokerage from nothing to...

Real Estate MLS Boards 2020

Here is the complete list of Realtor Associations/MLSs in the United States Multiple Listing Services in Alabama Baldwin County Association of REALTORS®Covington Association of REALTORS®Cullman Association of REALTORS® | See our MLS coverage page for CAOR.Dothan MLSEufaula Board of REALTORS®Greater Alabama MLS | Sign up for your free trial with GALMLS listings on your site.Gulf Coast MLSLake Martin Area Association of REALTORS®Lee County Association of REALTORS®Monroe County Board of REALTORS®Montgomery Area Association of REALTORS®North Alabama MLSPhenix City Board of REALTORS®Pike County Board of REALTORS®Selma Board of REALTORS®Shoals Area Association of REALTORS®Walker County Area Board Of REALTORS®West Alabama MLSWiregrass Board Of...

30 Social Media Post Ideas

Here are 30 social media post ideas that should get you through the month. Rinse and repeat. DAY 1: I'M GRATEFUL FOR…DAY 2: MY WORKSPACEDAY 3: FAMILY PORTRAITDAY 4: OUTFIT OF THE DAYDAY 5: FAVORITE SNACKDAY 6: FAVORITE LOCAL BUSINESSDAY 7: A FURRY FRIENDDAY 8: A BLAST FROM THE PASTDAY 9: MY FIRST CLIENTDAY 10: MARKET UPDATEDAY 11: SOMETHING SILLYDAY 12: LOCAL NEWS STORYDAY 13: WHAT I'M WORKING ONDAY 14: A GOOD READDAY 15: FAVORITE LOCAL CHARITYDAY 16: ASK A QUESTIONDAY 17: WHY REAL ESTATE?DAY 18: MY NEIGHBORHOODDAY 19: CLIENT SPOTLIGHTDAY 20: DID YOU KNOW?DAY 21: I'M NEVER WITHOUT…DAY 22:...

Tips to Get More Real Estate Blog Post Views

Here are some insider tips and tricks I’ve learned over the years that will help you get more page views to your real estate blog posts. 1. Write 3 Different Versions of Your Headline & Pick the Best One The headline is by far the most important element of your blog post. It’s the first, and sometimes only thing your audience will see before they decide to click on it and read it. So take the time to learn how to write headlines that get clicks. Here are some simple formulas you can use. 2. Use Headings to Break Up...

Common Real Estate Questions

Here are a list of the most common real estate questions. These are the top 52 questions that a customer who is actually interested in buying, selling, or investing in real estate may have. One for each week of the year. Answer them in your weekly blog. post or email newsletter. 1What is the difference between an appraisal and inspection?2How much down payment do I need to buy a home?3What fees do I have to pay to sell my home?4What is the difference between an FHA and conventional loan?5How long does it take to sell a home?6Do I have to...

Real Estate Email Marketing Templates

Email marketing in real estate is an effective. However, you may not be seeing the results from your email campaign that you feel you should. The problem is likely that your customers are receiving the “marketing” but not the “message.” After coaching agents for the past 11 years, I’ve noticed two common beliefs that agents have that cause ineffective marketing: The first is they want to provide value to their entire database, and second is they don’t want to come across too “salesy.” Their emails are too general and the customers don’t know what they are supposed to do next....

Creating A Real Estate Billboard Campaign: Best Practices

Here are some best practices for creating a real estate billboard campaign: The fewer the words, the better: Considering that people are on the move when they read billboards, allot for about six seconds of reading time; that’s the industry average for reading a billboard. So, six words is about the max that you have to get your message across. Being concise is tough, but too much text will get passed by. If you have a sophisticated brand, product or service, you should stay away from billboards completely.Get noticed, but don’t distract: Most of the time, billboards target drivers, bikers, cyclists...

Do Real Estate Billboards Work?

Do real estate billboards work? Yes, they do, if you follow these rules: Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly According to a report released by the Outdoor Advertising Association of America (conducted by Omnicom Media Group’s Benchmarketing), products advertised on billboards see a 497 percent return on investment. In addition, the report found that when out-of-home (OOH) advertising is incorporated into a campaign, it improves the campaign’s revenue. And it increases the effectiveness of digital search by 40 percent. The numbers...

Reputation Management Tools For Realtors

Hopefully, everyone understands why the need to monitor their online reputation is obvious. Every business — and in today’s world, every personality — needs to be aware of what is being said about them online. But how do you do that? Who has time to slog across the internet, looking for God knows what? It would be a tedious, horrifically boring task, that’s certain. Fortunately there is some magical software and such out there that simplifies the important task of monitoring your online reputation: 1. Google Alerts An oldie but a goodie, Google Alerts are still your first step in...

Monitoring Your Real Estate Brand

In today’s online world, it seems there are stories every week about an agent getting fired, losing it on video or saying something questionable online. The internet works at warp speed, and it’s a place where people talk. A lot. You know what they are talking about? Their experiences, their trials and tribulations, their lives. When their lives involve real estate, and they often do, that means they are talking about you. Hopefully, that’s a good thing. But if it’s not, you need to know it, respond and protect the brand you’ve worked so hard to establish.  Monitoring your brand is...

A/B Testing For Real Estate Websites

The growth of your real estate business means more engagement and increased sales. However, to achieve your goals, you’ll need to optimize your marketing campaigns. WordPress A/B testing plugins make it easier for you to run experiments on your website. These tools can pinpoint ways to improve your traffic and conversions. With more data, you can make the right decisions for your business.  Start your growth strategy today. 1. Simple Page Tester G2Crowd reports that “60 percent of companies believe A/B testing is highly valuable for conversion rate optimization.” A/B testing is an effective way to optimize your business systems.  Simple...

Golden Backlink Sources for Realtors

Want to grow your websites traffic? You need backlinks. There are 10 Real Estate SEO Backlink Sources here for you to exploit! Real Estate SEO Backlink Sources To Win On Google: What’s the biggest difference between real estate websites that are getting traffic from Google and those that aren’t? It is usually backlinks.   Real Estate SEO backlink building is where you get links to your website from other websites.  The simplest way of understanding them is to imagine the internet as a big old popularity contest. Remember in high school when you voted for Student Senate? The person with the most votes...

SEO for Realtors

Want more search engine traffic to your website? This guide will give you a step-by-step directions that yield growth. Real Estate SEO for Realtors There is quite a bit of misinformation out there when it comes to SEO shortcuts and ‘cheats’. Because of this, SEO is largely misunderstood by Realtors. I’m going to be showing you how I increased the effectiveness of real estate website’s organic traffic by over 1,200% within 1 month.  This Real Estate SEO for Beginners tactic can get traffic and leads for you. Why would you want to spend time and money developing great SEO? Or read...

Real Estate SEO Tips to Attract Buyers, Sellers, and Search Engines

Studies have shown that 95% of home buyers begin their home buying journey online. For a Realtor, this means that you should be positioned well enough to capture these leads. Missing the mark with attracting buyers and sellers online could leave a lot of money on the table. Therefore, the most successful Realtor is no longer the one who knows how to find customers but rather the one who gives clients more ways to find them. That’s where real estate SEO comes into play.  SEO can be very stressful and outranking all the real estate firms may never happen, and...

Real Estate SEO: The Ultimate Guide To Real Estate SEO

Real Estate SEO: The Ultimate Guide to Real Estate SEO - Creating Hot Sheets that Rank on Google Here’s the brutal truth about real estate SEO:  Some uneducated marketers say that real estate websites are not needed today because they’ve never been able to generate traffic or create a website that their clients would use over Zillow. There are also WAY too many Realtors, agents, and marketers that think that simply creating a hot sheet or community page with IDX is enough. If only it were that easy… If you’re serious about creating real estate hot sheets that generate organic...

The Principals Of Website Design For Real Estate in 2020

Design is by no means an exact science. However, there are many useful principles and rules-of-thumb that can help make your projects better in terms of both usability and aesthetics. In this article, we’ll explain what design principles are and why you should know them. Following the principles of website design can make or break your site’s success. It’s the difference between users leaving almost as soon as they hit your homepage, or exploring your services and products and eventually converting. Design is by no means an exact science. However, there are many useful principles and rules-of-thumb that can help...

Generate Real Estate Leads Using Automated Text Message Marketing

Did you know that text messages have a whopping 97% open rate comparedto 20% for emails? The only problem is that tapping out individual texts toyour leads takes up way too much time you could be spending cold calling.Using the advanced text messaging platform you get with iMax CRM that comes bundled with our IDX [internet data exchange] websites, you can automate your text marketing and start filling your calendar with showings tomorrow

Real Estate Leads From Facebook Messenger Ads

There’s a problem with traditional forms of lead generation―there are too many steps. Each step in the process is an opportunity for a lead to lose interest orotherwise drop out of the lead generation process. Contrast that with Facebook Messenger ads, where an individual has the option of starting a live conversation when they click an ad as opposed to filling out a form—eliminating several steps in the conversion process. What’s really cool about this type of ad is you’re giving a lead the opportunityto start a conversation with you without coughing up their precious contactinformation, which can mean more...

Single Property Websites – Are they worth it?

One of the hardest lessons for new agents to learn is that when it comes to real estate marketing, less is indeed more. Of course in the trenches, this is easier said than done. In order to please finicky homeowners, today’s agents have to choose between single property websites, Matterport tours, drone videos, and on and on. The temptation for agents to overdo it can be incredibly hard to shake. In order to help you stick to your marketing plan and keep your budget lean and mean, we put together this guide on single property websites for 2020. Are they...

Why The Most Human Agent Wins

Real estate agents love putting their face on things. Billboards, signboards, postcards, the sign at the local swim club. Marketing and branding in real estate hasn’t changed all that much over the years but here’s the thing, consumers expectations have. A LOT. “The businesses of the past were built on advertising impressions. Today, they are built on human impressions that help customers believe, belong, and find meaning.”Stu Hill Marketing and personal branding in real estate is often a tale of two agents – those who are part of the fabric of their community and those who are constantly chasing shortcuts...

Preparing Your Real Estate Business For A Buyers Market

Many real estate markets across the country are about to experience a major shift. We’ve been basking in the glow of a seller’s market for at least five years, and most economists predict the COVID-19 global health crisis and the following economic uncertainty will almost certainly lead to a shift toward a buyer’s market.But this shift doesn’t mean you should turn in your open house signs and go back to law school. You can still survive and thrive in buyer’s markets (even one precipitated by a pandemic) if you know how to adjust your strategies accordingly. What Is a Buyer’s...

The Essential Marketing Tools Real Estate Agents Need

We've compilied a list of the essential tools real estate agents need. The below Social Media Management Tool for Real Estate Agent While most agents understand just how important social media is to their marketing efforts in 2020, few of them actually use social media effectively. Sure, they tweet up a storm and share lots of listing pictures on Instagram, but they waste too much time tending to their social media feeds the old-fashioned way. They manually send out every tweet, every comment, and every video. Luckily, there are marketing tools that can automate the bulk of your social media...

How To Do A Successful Virtual Open House

5 Rules for How To Do A Successful Virtual Open House Here are our 5 fules for how to do a successful virtual open house: 1. Change Your Signage to Promote Your Virtual Open House Micheal Lafido, Chicago Broker, Founder of Luxury Listing Specialist Certification (LUXE) Over in Chicago, luxury broker and founder of the Luxury Listing Specialist certification, Michael Lafido, is leaning into virtual open houses in a big way. His epiphany came after he realized that a virtual open house is much, much more attractive to buyers than a website, video, or pretty much anything else he could...

Types of Video For Real Estate Agents

For most cultural shifts, it’s not what technology you’re using, but how and where you use it that matters. If you’re a real estate agent, your real estate videos are no different. Everybody’s making them, but almost no one is making them right. That’s why we’re going to cover some new technology in this article, but for the most part, we’re going to talk about your real estate marketing video strategy and how changing it can help you generate more leads, nurture them better, and keep clients engaged for the long haul. Oh, and don’t worry, we also have plenty...

Real Estate Farming

Real estate farming is the strategy real estate agents use to position themselves as the go-to resource for a particular neighborhood. To successfully farm a neighborhood, first you must learn all you can about the properties and the people living there. Then, create a message tailored to those particular people and deliver it regularly. Want to become the go-to agent in your neighborhood? We created a real estate farming guide so you can have the best strategies ready-to-go at any time. In this article we’ll discuss why real estate farming is such an effective lead generation strategy, the homework you...

What is an IDX Website?

An IDX website is any website that receives a feed of fresh listings from your MLS through a third party IDX provider. Generally speaking, third party IDX providers update their MLS listings every 15 minutes. That means that an IDX website will have listings that are just as fresh as your MLS’s website. Potential buyers will have a very similar experience browsing an IDX website for new listings as your MLS’s site. While many IDX websites just have listings, others are full agent or brokerage websites that have landing pages, about us pages, mortgage calculators, a blog, videos, and everything...

How to Create A Real Estate Farm Marketing Strategy

Here are the four most important things you have to remember when communicating with your farm area. 1. Every Message Must Provide Value First and foremost, every message you send must provide some sort of value to the people who are reading it. It doesn’t have to be the same value each time (in fact, it should be varied!), but there should be something that your receiver walks away from your message better for reading it. The WIIFM (What’s In It For Me?) factor needs to be considered with every message you send. 2. Every Message Must Have A Call...

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