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Real Estate Email Marketing Templates

Email marketing in real estate is an effective. However, you may not be seeing the results from your email campaign that you feel you should. The problem is likely that your customers are receiving the “marketing” but not the “message.” After coaching agents for the past 11 years, I’ve noticed...

Designing A Real Estate Brand 2020

As an agent, your brand should breed trust, speak the truth and communicate value to anyone who comes across it. So, as you're starting to build your brand, think about these five important questions. 1. Who do you want to reach?  If you chase two rabbits, you’ll catch neither. This...

Starting A Real Estate Podcast

If you're a real estate agent, starting a real estate podcast could be a great way to build genuine connections with your network and expand them organically — especially now that people are craving original content more than ever. Here's how to start one: A podcast can be a great...

Creating A Real Estate Billboard Campaign: Best Practices

Here are some best practices for creating a real estate billboard campaign: The fewer the words, the better: Considering that people are on the move when they read billboards, allot for about six seconds of reading time; that’s the industry average for reading a billboard. So, six words is about the...

Do Real Estate Billboards Work?

Do real estate billboards work? Yes, they do, if you follow these rules: Billboards might seem a little old school, however, there are numbers proving that they still drive awareness of a brand, but only when advertised correctly According to a report released by the Outdoor Advertising Association of America...

Reputation Management Tools For Realtors

Hopefully, everyone understands why the need to monitor their online reputation is obvious. Every business — and in today’s world, every personality — needs to be aware of what is being said about them online. But how do you do that? Who has time to slog across the internet, looking...

Monitoring Your Real Estate Brand

In today’s online world, it seems there are stories every week about an agent getting fired, losing it on video or saying something questionable online. The internet works at warp speed, and it’s a place where people talk. A lot. You know what they are talking about? Their experiences, their trials...

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